Consider how most people use the internet to find what they’re looking for
Better yet, consider your own habits. As an example, think about running into an old friend asks to join you for lunch. You say, ?what are you in the mood to eat?? and they respond that they would enjoy Italian food. What?s the best way to look for a nearby Italian restaurant?
You take out your phone, open up your internet browser and do a Google Search for ?Italian restaurants.? Go ahead and do this right now. What you see at the top of the page is a Google Maps listing of nearby Phoenix Italian restaurants. Which one will you pick? Obviously, something nearby that has quality ratings. You click the web link and you are instantly greeted with directions to the restaurant.
Now consider this? If there were a five-star Italian restaurant only a block away that wasn?t listed on the Google Maps page, how would you have ever known?
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